create
amplify
inspire
Branding > Refresh, Revamp, Rescue
Branding is the ongoing practice of shaping your voice and visual language to connect with your audience.
I call it self-actualization for organizations. How do you telegraph who you are? Your purpose and values. Your impact. How you’re different, and why that matters.
Mission driven organizations often table this over the course of many years. So while your organization changes and your impact grows, your legacy brand stays the same, and no longer reflects the organization you’ve become.
From muddled and messy …
… to bold and beautiful!
Publications + Marketing Materials
Annual Report, Case for Support, Fundraising Package, Presentations, Event Collateral, Organizational Models, Infographics… Whatever the medium, I elevate your voice into a sophisticated, dynamic, and clear representation of your organization.
Content Editing >
Many people can write for an audience, or two. But to create broad comprehension, accessibility, and ease of reading in a world of ever-shortening attention spans, it gets a little harder.
Plus we’re all used to writing in a certain voice. Often that writing is geared toward grant managers, fellow academics, or folks within our sphere of work. It’s language that you naturally understand. But, for an outside reader, it might contain unfamiliar jargon and insider language, or too much detail and complexity.
We never want to dumb anything down or lose essential information. But we do want to clarify for a broader audience. To help them follow the logic of your message. To hear your voice and values within what you say. And to feel like you’re speaking to them, not at them.
I can help clarify content through a variety of strategies — paring dense text, making the language more accessible, reorganizing content, creating dynamic headings — all while staying true to your message.
From overwhelming and dense …
… to streamlined and organized …
… to beautiful and clear design!
Web Consulting >
I work primarily in SquareSpace. I also consult on branding for websites if you have your own developer or platform already in use.
